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Setting up automatic email campaigns to reach your customer base is a great way to grow your business, as well as maintaining and strengthening contact and trust with users of your products or services. MailChimp is one of the most user-friendly tools in this niche with thoughtful additional functionality.
Well, what is special about MailChimp as a marketing automation platform, and how to create MailChimp account when there’s no phone number on hand? Let’s explore these issues in the blog post.
What is MailChimp?
It’s one of the top email marketing services, founded in the USA by Rocket Science Group in 2001. From the beginning, it had a focus only on mail distribution. But in 2019, the company decided to make a shift to providing full-fledged marketing services, aimed primarily at smaller organizations. The list of the auxiliary features includes CRM, website-building tool, payment acceptance, CMS, end-to-end analytics reports, and more. All the functions are available on the web and in mobile apps.
In 2021, the platform became a part of the American software provider Intuit.
What is MailChimp in terms of integration? You can easily integrate the platform’s features with a wide range of various CRMs and other apps that businesses have been already using.
What is MailChimp Used for?
Primarily, MailChimp is irreplaceable for creating and automating email marketing campaigns for the customer base of your company. With this functionality, businesses can sell and advertise their products or services, win back old customers, as well as attract fresh audiences. Among other things, the service also allows the MailChimp account owners to segment the audience and send specialized email newsletters to different targeted groups.
If the customer base of your business is no more than 2,000 people and you send no more that 15,000 emails monthly, then you can use email marketing functionality for free.
Besides, to ensure the success of your company’s marketing campaigns, you need to pass the MailChimp email verification. After that, you won’t have to worry that your email newsletters will end up in spam or be blocked by other mail providers. The thing is that sending it through MailChimp is completely legal. Verifying your email proves that you’re a trustworthy sender, as well as ensures that you send emails to active email addresses in the database of your clients.
Continuing to answer “What is MailChimp used for?”, let’s shed some light on its in-built CRM functionality. As soon as you get a new lead, import their data into MailChimp’s CRM system. This will help you build a database of information about your clients that you can return to at any time. Directly from the app, you can reach your clients through several channels: call, send text messages and email them. You can also write notes and add tags to a contact’s profile. With these features, it will be easier to find them later and retrieve forgotten data.
What is MailChimp when it comes to analytics? Gladly, the service offers detailed analytics and reports that allow you to measure the efficiency of your marketing campaigns. Moreover, the platform provides handy tips on how to improve the entire strategy.
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Additionally, with MailChimp, you can publish targeted advertisements to a specific group of people on Instagram and Facebook.
Useful for E-com?
If you keep answering the question “What is MailChimp?” in the context of its benefits, we need to say that the service also helps boost sales for e-com companies. For example, it automatically reaches your clients with a reminder email if they left the shopping cart. Besides, the platform provides reports on revenues from each client. So your company can analyze efficiency and receive recommendations on further actions.
Is a Phone Number for MailChimp a Necessary Measure?
Since you’ve probably been using MailChimp for your work, the wisest way is to set up 2FA to protect your account. This will enhance security of your account and eliminate unauthorized access attempts.
When setting up 2FA on MailChimp, first, you’ll need to enter your credentials and then a one-time passcode that is sent via SMS or generated by an authenticator app. For the first option, you’ll need to get a phone number for MailChimp.
But keep in mind that after you turn on 2FA on your account, you’ll not be able to remove or disable it. However, you can update a phone number that you previously linked to your account. Or just choose a different method of authentication.
If you prefer to receive a confirmation code via a text message, it’s not obligatory to disclose your real phone number to the platform. Alternatively, you can use a temporary virtual phone number which is much more comfortable for these purposes.
How to Create MailChimp Account without a Phone Number?
It’s not a complicated process, since temporary virtual phone numbers are designed specifically to easen registration and verification. The best thing about them is that, compared to traditional numbers, they need no phone lines and SIM cards to work. It means that you don’t have to provide any documentation or go to a provider’s office. Moreover, you can buy them at a very affordable price.
At SMS-man, you can choose from 190+ countries of mobile providers to register in 1000+ global and local apps. The service issues two types of numbers: reusable that are appropriate for multiple registrations and disposable ones.
To create MailChimp account, the latter will be the perfect fit. Here is the detailed instructions on how to buy it:
- Using an email address or your Gmail, sign up for sms-man.com.
- Put money on balance via a VISA card, Payeer, AliPay, cryptocurrencies, and other methods.
- To get a one-time phone number for MailChimp, open “Receive SMS” on the left. Choose the country of a mobile provider and find “MailChimp” among supported services.
- Click the purchase button.
- Copy the number from “History” at the bottom of the homepage and apply it for MailChimp.
- Return to SMS-man and request a code by clicking “Receive SMS”.
- Use it to finalize registration.