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To find something on the Internet, we enter words, combinations of words or phrases into the search engine. Thanks to this, the search engine provides us with the necessary information. What are keywords? In fact, what we write in the search bar is a keyword. They are the meaning of the text, and if you delete them, it will lose its meaning.
Types of keyword matches
Copywriters use several types of keyword matching in their texts (for example “ ” buy theater tickets in Tashkent”).:
An exact coincidence – we put it in the article as it is, without changing anything. Example: “Where can I buy theater tickets in Tashkent? Open our city guide”.
Phrase matching – keywords can be separated by punctuation marks (, : ;;?). Example: ” We offer guests of the sunny capital to buy theater tickets. There is a wide selection of interesting performances in Tashkent””
A broad match modifier is the addition of a word or phrase to a keyword. Example: “Do you want to buy theater tickets for a new play in Tashkent? Call the address…..”.
Broad coincidence-change to a synonym, can be conjugated, changed, changed by number and case. Example: “You can order tickets for theatrical performances of our city on this website””
what are site keywords?
There are also keys of commercial intentions. They indicate that a product or service is being sold on this page. Therefore, the keywords are related to commerce:
There is a concept of keyword frequency. It is based on the frequency of requests and is divided by:
High-frequency requests (RF) are requests for a single word with a general meaning (for example: ticket).
Mid-frequency requests (MF)-a modified KV with more specific details (for example, buy a ticket, theater tickets, theater tickets in Tashkent).
Low-frequency requests (LF) are modified medium-frequency requests with more extended conditions and details (for example, buy theater tickets, buy theater tickets for the premiere).
How many keywords should I use and how
The number of keywords in the text depends on its volume. For example, if 8 keywords per 1000 characters is too much, then the same number of keywords per 8000 characters is good. At the same time, the number of keys in the text depends on whether it is a word or a phrase. For example, 5 times “buy theater tickets in Tashkent” in the text is a lot, but this is not enough for the word “tickets”.
Keywords should be located equally throughout the text. Two identical keys should not be in adjacent sentences, should not be ” spotted” only in one half of the text, leaving the second half empty.
The keys must be thematic (relevant), corresponding to the topic you are writing about. In order for the text to be effective, thematic keys should be of paramount importance.
If the keys are selected correctly, placed in the right places, the search engine will easily find a link to your site.
It is important to put the keys in the title, subheadings, descriptions to the image or photo. This will also increase the chances of ranking and attention in search engines.
The text should remain clear, simple and readable, coherent and natural, not overloaded with keys, so that the reader does not “stumble” over them.
Let’s summarize: keywords are necessary to help the search engine understand what the query is about, as well as to help users find the information they need. And for a site where keywords are used in the text, they make it possible to rise higher in the search results.