How to Create Multiple Amazon Accounts in 2026?

Milti-accounting is a method for boosting online sales that many sellers believe is very efficient. What’s more, as for Amazon, it is legal on the platform. However, users need to follow some rules to avoid getting their account banned.

In this article, we will look at what these rules are, what are the benefits and risks of multiple accounts on Amazon, and also answer the question “How many Amazon accounts can you have?”

Short answer: yes, you can legally run more than one Amazon account, but each account needs its own phone number, email, and payment method — otherwise Amazon merges them and suspends both. The cleanest way to get around the phone bottleneck is a virtual number for the SMS verification code. Here’s the practical setup.

Multi-Accounting Selling Strategy for the Amazon Account Holders

Being the biggest global e-commerce platform in numerous countries, Amazon enables a variety of strategies. Using this tool, sellers can boost sales significantly. And the one that brings the best results seems multi-accounting.

Amazon officially does not forbid both individuals and business owners to register multiple accounts. So, answering to “How many Amazon accounts can you have?”, we can say that the number is not limited. You can have as much as needed, though there are rules that you need to comply with.

Rules and Restrictions for Multiple Accounts

For example, the platform does not allow registering multiple accounts for circumventing its ToS. These are trying to eliminate negative reviews from customers, distorting sales figures to their advantage, and making any other suspicious activity.

On the contrary, if you violate terms of service, Amazon’s algorithms will detect it and it will result in bans. Here is why business owners need to have a reasonable business need to make a separate account. This may be developing numerous brands, etc. (we will discuss them further)

Account Separation and Avoiding Connections

Moreover, even if one of your accounts forbids the platform’s ToS, all the accounts that are connected with it, will also be banned. So, to prevent the algorithms from suspecting connections between accounts, you need to use different emails, phone number for Amazon, bank accounts, credit cards, and taxpayer IDs for registration.

You can register each account separately. But to prevent the algorithms from calculating that the accounts belong to the same user, do not forget to create a unique digital fingerprint for each account. In this case, a useful tool is a multi-account browser. It automatically changes the digital fingerprint for each account, fooling the algorithms.

Purchasing Verified Amazon Accounts

Moreover, you can purchase ready-made verified accounts from specified companies or individuals. Though carefully read reviews beforehand since the area is rife with scammers.

Reasons to Register Amazon Multiple Accounts

There may be numerous reasons when a seller is allowed to register multiple Amazon accounts. Here are the major ones:

• Selling products in various categories. Amazon sets really specific criteria for each product category. Here is why to meet all the requirements, setting up separate accounts for numerous categories may be a wise choice.
• Developing numerous brands. If you are going to manage multiple brands on the platform, to manage sales, track and analyze advertising metrics, it is better to register a separate Amazon account for each brand. With it, it will be much easier to track all the necessary figures.
• Spreading to marketplaces in other countries. Amazon marketplaces’ guidelines and ToS are different for sellers, depending on the country. Thus, to align with policies and requirements of each Amazon marketplace, you will have to register separate accounts.

How to Register Amazon Multiple Accounts?

According to the platform’s multi-accounting policy, sellers can have one account per seller per region. However, if you have a legal business need from those provided in the previous text section, you can register Amazon numerous accounts.

Moreover, you will need to keep in mind that if you operate more than one account and violate Amazon selling policies or the Seller Code of Conduct, it may negatively affect your other accounts. Penalties include listings cancellation, account suspension or deactivation, payment suspension or forfeiture.

For example, let’s imagine that you have two selling Amazon account for different brands: for handmade jewelry and household cleaning products (laundry detergent, etc.). You operate two storefronts for jewelry and cleaning products, and the account for cleaning products received a warning on manipulating sales rank.

In this case, if you don’t hear the warning and don’t resolve the issue on time, it will likely affect your jewelry brand account too.

Besides registering each account, you need to utilize unique data, including such personal details as username, email, and phone number for Amazon. SMS-Man is always ready to deliver you a one-time number for registration and verification at an affordable price.

How t0 Bypass Amazon OTP Verification?

When you want to try multi-accounting on the platform, consider utilizing a temporary phone number for Amazon to verify each account with a unique number.

A virtual phone number with a limited vital period is a flexible tool since it allows you to receive an OTP for verification, the same as with a traditional mobile number. However, compared to  cellular numbers, a message will come to a specialized platform that operates online.

When it comes to advantages, to purchase such a temporary number, you do not need to provide your national ID, driver license, or else. Moreover, it doesn’t take you to compromise your real geolocation giving you the chance to stay anonymous — let’s say, to register Amazon. What is more, it is not connected to any specific devices, compared to traditional mobile numbers.

SMS-MAN allows users to purchase two kinds of virtual numbers: for one-time usage and a longer period of up to 3 months. These numbers suit 3000+ global and local platforms and apps with 190+ country codes available.

Creating an Amazon Account Using SMS-MAN

Here are a few steps to buy a virtual phone number for Amazon multiple accounts with SMS-Man:

1. Visit the official website sms-man.com to complete the registration procedure for free access to all functionality.
2. In the website menu, find “Top Up” to deposit the necessary amount to your account for the online purchase of virtual numbers.
3. Select the country for your future virtual number. To select numbers from restricted regions and use them in the future, simply activate a VPN.
4. Select the service for which you plan to use the number – Amazon. After that, click “Buy SMS” next to this service.
5. Now, you can find your phone number in the ‘History’ section, at the bottom of the page.
6. Copy the number to paste it into the specified field when registering on Amazon.
7. Click “Continue” – this sends a request for a verification code from Amazon.
8. Go to your profile on the SMS-Man service and click “Get SMS.” All verification codes will be saved in the “Messages” section.
9. Enter the received code and complete the registration process on Amazon.

Re-do all the steps for each separate account.

Quick FAQ

How many amazon accounts can I have?

As many as you can operate legitimately. Amazon doesn’t publish a hard limit.

Is a virtual number for amazon sign up against the ToS?

Amazon requires a working phone number for verification. It doesn’t specify SIM vs. virtual. The rule you must not break is using multiple accounts to abuse the platform.

Can I reuse the same virtual number later?

Most one-time activation numbers are single-use. If you want to receive future codes (password resets, 2FA), rent a long-term number instead.

What if the amazon verification code never arrives?

Try a number from a different country. Some SMS routes are throttled for Amazon; a fresh country usually fixes it in seconds.