{"id":3875,"date":"2021-09-23T16:48:44","date_gmt":"2021-09-23T13:48:44","guid":{"rendered":"https:\/\/sms-man.com\/blog\/?p=3875"},"modified":"2023-01-17T15:37:13","modified_gmt":"2023-01-17T12:37:13","slug":"what-are-keywords-and-why-do-we-need-them","status":"publish","type":"post","link":"https:\/\/sms-man.com\/blog\/what-are-keywords-and-why-do-we-need-them\/","title":{"rendered":"What are keywords and why do we need them?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_14 counter-flat counter-decimal\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/sms-man.com\/blog\/what-are-keywords-and-why-do-we-need-them\/#keyword_match_types\" title=\"Keyword match types\">Keyword match types<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/sms-man.com\/blog\/what-are-keywords-and-why-do-we-need-them\/#keyword_frequency\" title=\"Keyword frequency\">Keyword frequency<\/a><\/li><li class=\"ez-toc-page-1\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/sms-man.com\/blog\/what-are-keywords-and-why-do-we-need-them\/#how_many_and_how_to_use_the_keywords\" title=\"How many and how to use the keywords\">How many and how to use the keywords<\/a><\/li><\/ul><\/nav><\/div>\n<p><iframe title=\"Receive SMS Online || SMS-MAN || SMS Verification Service 2022\" width=\"843\" height=\"474\" src=\"https:\/\/www.youtube.com\/embed\/VIjI_8MRWuA?enablejsapi=1?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-size: 12pt;\">To find something on the Internet, we enter words, combinations of words or phrases into a search engine. Through this, the search engine gives us the information we need. <strong>What are keywords?<\/strong> In fact, what we write in the search bar is the keyword. They are the sense of the text and if they are removed, it will lose its meaning.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3876\" src=\"https:\/\/blog.sms-man.com\/wp-content\/uploads\/2021\/09\/glavnaya-keywords.jpg\" alt=\"keywords\" width=\"800\" height=\"600\" srcset=\"https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/glavnaya-keywords.jpg 800w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/glavnaya-keywords-300x225.jpg 300w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/glavnaya-keywords-768x576.jpg 768w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/glavnaya-keywords-200x150.jpg 200w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/glavnaya-keywords-80x60.jpg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"keyword_match_types\"><\/span><span style=\"font-size: 12pt;\"><span id=\"keyword_match_types\" class=\"ez-toc-section\"><\/span>Keyword match types<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-size: 12pt;\"><strong>Copywriters apply several types of keyword match types<\/strong>\u00a0(for example: \u201cbuy tickets to the theater in Tashkent\u201d) in their texts:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>Exact match<\/strong>\u00a0\u2013 we put it into the article as it is, without changing anything. Example: \u201cWhere to buy the theater tickets in Tashkent? Open our guide to the city\u201d.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Phrase match<\/strong>\u00a0\u2013 keywords can be separated by punctuation marks (, : ; ; ?). Example: \u201d We offer the guests of the sunny capital to buy tickets to the theater. In Tashkent there is a wide range of interesting plays.\u201d<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Broad match modifier<\/strong>\u00a0\u2013 adding a word or a phrase to the keyword. Example: \u201cWant to buy tickets to the theater for a new play in Tahkent? Call at \u2026..\u201d.<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Broad match<\/strong>\u00a0\u2013 changing to a synonym, can be conjugated, inflected, changed by number and case. Example: \u201cYou can order tickets to our city\u2019s theatrical performances on this site.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 12pt;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3877\" src=\"https:\/\/blog.sms-man.com\/wp-content\/uploads\/2021\/09\/keyword-find.png\" alt=\"\" width=\"784\" height=\"250\" srcset=\"https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keyword-find.png 784w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keyword-find-300x96.png 300w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keyword-find-768x245.png 768w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keyword-find-80x26.png 80w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">There are also commercial intent keys. They indicate that this page sells a product or service. Consequently, keywords are associated with commerce:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\">price;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">cost;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">buy;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">book;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">order;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">store;<\/span><\/li>\n<li><span style=\"font-size: 12pt;\">delivery, etc.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"keyword_frequency\"><\/span><span style=\"font-size: 12pt;\"><span id=\"keyword_frequency\" class=\"ez-toc-section\"><\/span>Keyword frequency<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 12pt;\">There is a\u00a0<strong>concept of keyword frequency<\/strong>.\u00a0 It is based on the frequency of requests and is divided into:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong>High-frequency queries (HF)<\/strong>\u00a0\u2013 are queries of one word of general meaning (for example: ticket)<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Mid-frequency queries (MF)<\/strong>\u00a0\u2013 a modified HF with more specific details (for for example, buy a ticket, tickets to the theater, tickets to the theater in Tashkent).<\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><strong>Low-frequency queries (LF)<\/strong>\u00a0\u2013 modified mid-frequency queries with more expanded terms and details (e.g. buy theater tickets, buy theater tickets for the premiere).<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"how_many_and_how_to_use_the_keywords\"><\/span><span style=\"font-size: 12pt;\"><span id=\"how_many_and_how_to_use_the_keywords\" class=\"ez-toc-section\"><\/span>How many and how to use the keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 12pt;\">The number of keywords in the text depends on its volume. For example, if 8 keywords per 1000 characters is too much, then the same number of keywords per 8000 characters is good. At the same time, the number of keys in the text depends on whether it is a word or phrase. For example, 5 times of \u201cbuy tickets to the theater in Tashkent\u201d in a text is a lot, but for the word \u201ctickets\u201d it is not enough.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-3878\" src=\"https:\/\/blog.sms-man.com\/wp-content\/uploads\/2021\/09\/keywords.jpg\" alt=\"keywords\" width=\"1097\" height=\"470\" srcset=\"https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keywords.jpg 1097w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keywords-300x129.jpg 300w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keywords-1024x439.jpg 1024w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keywords-768x329.jpg 768w, https:\/\/sms-man.com\/blog\/wp-content\/uploads\/2021\/09\/keywords-80x34.jpg 80w\" sizes=\"(max-width: 1097px) 100vw, 1097px\" \/><\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Keywords should be placed equally throughout the text. Two similar keys should not be in adjacent sentences, should not be \u201cspotty\u201d only in one half of the text, leaving the second half empty.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Keys should be thematic (relevant), corresponding to the subject about which you write. In order for the text to be effective, the thematic keys should be paramount.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">Place the keys correctly in the right places, then the search engine will easily find a <a href=\"https:\/\/sms-man.com\/\" target=\"_blank\">link<\/a> to your <a href=\"https:\/\/sms-man.com\/\" target=\"_blank\">site<\/a>.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">It is important to put the keys in the title, subheadings, descriptions to the picture or photo. This will also increase the chance for search engine rankings and attention.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\">The text must remain clear, simple and readable, coherent and natural, not overloaded with keys, so that the reader does not \u201cstumble\u201d over them.<\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><strong>Let\u2019s summarize:<\/strong>\u00a0keywords are needed to help the search engine understand what the query is about, and also help users find the information they need. And to a site where keywords are used in the text, they give the opportunity to go higher in the search engine results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents: Keyword match typesKeyword frequencyHow many and how to use the keywords To find something on the Internet, we enter words, combinations of&hellip;<\/p>\n<div class='heateorSssClear'><\/div><div  class='heateor_sss_sharing_container heateor_sss_horizontal_sharing' heateor-sss-data-href='https:\/\/sms-man.com\/blog\/what-are-keywords-and-why-do-we-need-them\/'><div class='heateor_sss_sharing_title' style=\"font-weight:bold\" ><\/div><ul class=\"heateor_sss_sharing_ul\"><li class=\"heateorSssSharingRound\"><i style=\"width:80px;height:25px;border-radius:5px;\" alt=\"Facebook\" Title=\"Facebook\" class=\"heateorSssSharing heateorSssFacebookBackground\" onclick='heateorSssPopup(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fsms-man.com%2Fblog%2Fwhat-are-keywords-and-why-do-we-need-them%2F\")'><ss style=\"display:block;\" class=\"heateorSssSharingSvg heateorSssFacebookSvg\"><\/ss><\/i><\/li><li class=\"heateorSssSharingRound\"><i style=\"width:80px;height:25px;border-radius:5px;\" alt=\"Twitter\" Title=\"Twitter\" class=\"heateorSssSharing heateorSssTwitterBackground\" onclick='heateorSssPopup(\"http:\/\/twitter.com\/intent\/tweet?via=smsmantweets&text=What%20are%20keywords%20and%20why%20do%20we%20need%20them%3F&url=https%3A%2F%2Fsms-man.com%2Fblog%2Fwhat-are-keywords-and-why-do-we-need-them%2F\")'><ss style=\"display:block;\" class=\"heateorSssSharingSvg heateorSssTwitterSvg\"><\/ss><\/i><\/li><li class=\"heateorSssSharingRound\"><i style=\"width:80px;height:25px;border-radius:5px;\" alt=\"Telegram\" Title=\"Telegram\" class=\"heateorSssSharing heateorSssTelegramBackground\" onclick='heateorSssPopup(\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fsms-man.com%2Fblog%2Fwhat-are-keywords-and-why-do-we-need-them%2F&text=What%20are%20keywords%20and%20why%20do%20we%20need%20them%3F\")'><ss style=\"display:block;\" class=\"heateorSssSharingSvg heateorSssTelegramSvg\"><\/ss><\/i><\/li><li class=\"heateorSssSharingRound\"><i style=\"width:80px;height:25px;border-radius:5px;\" alt=\"Reddit\" Title=\"Reddit\" class=\"heateorSssSharing heateorSssRedditBackground\" onclick='heateorSssPopup(\"http:\/\/reddit.com\/submit?url=https%3A%2F%2Fsms-man.com%2Fblog%2Fwhat-are-keywords-and-why-do-we-need-them%2F&title=What%20are%20keywords%20and%20why%20do%20we%20need%20them%3F\")'><ss style=\"display:block;\" class=\"heateorSssSharingSvg heateorSssRedditSvg\"><\/ss><\/i><\/li><li class=\"heateorSssSharingRound\"><i style=\"width:80px;height:25px;border-radius:5px;\" alt=\"Pinterest\" Title=\"Pinterest\" class=\"heateorSssSharing heateorSssPinterestBackground\" onclick=\"javascript:void( (function() {var e=document.createElement('script' );e.setAttribute('type','text\/javascript' );e.setAttribute('charset','UTF-8' );e.setAttribute('src','\/\/assets.pinterest.com\/js\/pinmarklet.js?r='+Math.random()*99999999);document.body.appendChild(e)})());\"><ss style=\"display:block;\" class=\"heateorSssSharingSvg heateorSssPinterestSvg\"><\/ss><\/i><\/li><\/ul><div class=\"heateorSssClear\"><\/div><\/div><div class='heateorSssClear'><\/div>","protected":false},"author":5,"featured_media":3879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are keywords and why do we need them? - SMS-Man Blog<\/title>\n<meta name=\"description\" content=\"What are keywords? 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